The Oriental Collection - Catalog - Page 183
REZ AS X BY LØTH
—
OUR
OWN
RUGS
ARE
VERY
NEUTRAL.
P R I M A R I LY F U L F I L L I N G A N E E D T O M A R K A
Z O N E – U N D E R T H E D I N I N G TA B L E A N D BY
T H E S O F A G R O U P, F O R E X A M P L E . W E H A V E
DISCOVERED
AS
MUCH
T H AT
A
RUG
PERSONALITY
CAN
AS
A
H AV E
JUST
PIECE
OF
F U R N I T U R E . T H AT R U G S A R E N O T O N LY F U N C T I O N A L , B U T R AT H E R S T R I K I N G W O R K S O F
A R T I N T H E M S E LV E S . A K I N D O F H O M E ‘J E W ELLERY’ – ON AN EQUAL FOOTING WITH THE
WORKS OF ART WE HANG ON OUR WALLS.
Maja, who casually asked the couple if they were
happy to give us free reign to choose exactly the
rugs that we thought would best complement their
decor, and that we then photographed the result for
a feature in our new catalogue. Maria and Joakim
were on board with that idea.
“The furniture lasts forever and can be used both indoors and outdoors. Many people say it’s the heart of
their rooms,” adds Maria, who also works as a home
stylist. She continues: “Their expression fits well in newly built houses, where they stand in fantastic contrast to
the house’s clean lines, and in older buildings, where
they merge with the house’s atmosphere, just like it does
here.”
I drove to Allégade in Odense, to meet Maria and
Maja. I was given a tour and took a series of photos of the couple’s home with my cell phone. We then
drove to Rezas’ head office, where Maja had a few of
the company’s warehouse workers ready to help move
the rugs. They worked hard that afternoon. Stack after
stack of rugs were reviewed before we found the right
ones.
On Allégade, Maria and Joakim moved into the
ground floor. Its 200 square metres feature beautiful
high-ceilings, connected living rooms, parquet floors,
slatted windows, crown moulding and wall trim. They
moved their interior business into the converted garage and the couple’s two daughters started school
just behind the house. They sold the top two floors of
the property.
My idea was to juxtapose the rustic wooden furniture
that Maria and Joakim have expertly matched with
upholstered dining room chairs in cognac-coloured
leather, lounge chairs in light grey sheep skin, a sofa
in cream-coloured wool, elegant glass chandeliers
and a multitude of green plants in beautiful pots, with
Oriental rugs in faded oranges, pinks, and delicate
greens.
What does all this have to do with Rezas, you may be
asking yourself. Our marketing manager, Maja Lundgreen, is a friend of Maria and she had been invited to
dinner at the couple’s home on Allégade.
“I was completely blown away by Maria and Joakim’s
thorough interior design style and the fine architectural details in the apartment. I immediately thought
that Rezas’ rugs would look beautiful there”, explains
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